No 'SEO — 95%' bars. Here's the actual toolkit, organized the way I use it when diagnosing and building a marketing system.
Channel work that earns attention and turns it into enquiries.
Pages built around one clear next step, not a brochure.
Deciding what to do next, in what order, with the budget available.
The delivery layer that keeps the plan running every month.
Strategy decides what matters. Marketing and website skills do the work. Systems make sure it keeps happening after the excitement wears off. Most engagements use a mix of all four — the mix depends on the diagnosis.