I came into marketing from IT — which is why I build systems, not campaigns.

I studied Information Technology in Davao and started out building things rather than promoting them — websites, networks, security. My first real role was web administrator at Children's Joy Foundation, where I learned that a website is only useful if someone is sending newsletters, answering donors, and actually following up.

For a year I taught web development and web security as a college professor. Explaining technical work to people who had never built a site is the reason I can now explain marketing strategy to a business owner without jargon.

At TaskBullet I supported over 300 clients across four time zones, starting with development work and moving into digital marketing through their training program. That volume taught me where marketing quietly falls apart — not in the idea, but in the handover, the follow-up nobody owned, and the beautiful page that never asked for anything.

Five years as a senior web developer for a Canadian agency added the delivery discipline: monthly maintenance, security checks, CRM migrations, documented handovers. Two years as Director of IT at Jose Maria College added the scale — infrastructure, security, budgets, and a team to lead.

Since 2022 I've been Executive Marketing Director for Los Angeles Powerboat Academy and digital solutions & marketing manager for Yacht Management Services, plus marketing coordinator work with Black Hydrovac. Email marketing, social, AI-assisted content, high-conversion websites, and an all-in-one portal for maintenance scheduling — all owned end to end.

What I do now for service providers and ecommerce brands: build the marketing system that attracts customers, automates the follow-up, and converts more sales.

Currently finishing a Master's in Information Technology at AMA University. Published in Haven. Based in Davao, working with clients in the US and Canada.