The background behind the strategy.

Relevant coursework

• Advanced information systems
• Data management
• IT strategy and governance
• Research methods

Achievements

• Studying while running client marketing engagements full time
• Applying systems thinking from IT directly to marketing operations

Skills gained

• Systems thinking
• Data management
• IT strategy
• Research

Relevant coursework

• Web development
• Multimedia and design
• Web security
• Database systems

Achievements

• Built client-ready websites before graduating
• Moved from multimedia work into full web development

Skills gained

• Web development
• Multimedia design
• Web security
• UX basics

Relevant coursework

• Programming fundamentals
• Networking
• Information systems

Achievements

• Later returned to the same college as a professor, then as Director of IT

Skills gained

• Programming
• Networking
• Troubleshooting

Relevant coursework

• Fundamentals of Digital Marketing
• Digital Marketing
• 10 Blogging Tools
• CCNA
• How Should You Think About Money?

Achievements

• Published writer — Haven (2015, Apr 2017, Aug 2017)
• Every course applied to live client work, not theory

Skills gained

• Digital marketing
• Content
• Networking
• Analytics

Responsibilities

• Own the full marketing strategy for a powerboat education business
• Lead email marketing and social media marketing end to end
• Direct AI-assisted content production and brand visibility work
• Keep the website converting, not just online

Major accomplishments

• Built and executed a comprehensive marketing strategy across email and social
• Implemented AI-driven content marketing to increase brand visibility and engagement
• Designed and optimized a high-conversion website for the powerboat education market

Marketing activities

• Email campaigns and nurture sequences
• Social media content systems
• Website conversion optimization
• Content marketing with AI-assisted production

Results

• A single high-converting site instead of a brochure that explained everything and asked for nothing
• Consistent marketing output sustained for 4+ years, not campaign bursts

Responsibilities

• Design, build, and maintain the company website
• Own email marketing to yacht owners
• Coordinate communication between yacht owners and service providers
• Lead the digital product side of maintenance scheduling

Major accomplishments

• Designed and developed the Yacht Management Services website
• Created and implemented a targeted email marketing strategy for yacht owners
• Developed an all-in-one app portal for yacht maintenance management

Marketing activities

• Website design and development
• Email marketing strategy and execution
• Client communication workflows
• Portal and process design

Results

• Maintenance scheduling moved from scattered messages into one portal
• Owner communication became a repeatable process instead of ad-hoc follow-ups

Responsibilities

• Work directly with the owner on content and social media strategy
• Execute email marketing campaigns
• Run monthly website maintenance and performance reporting

Major accomplishments

• Repurposed podcast content into high-converting reels
• Designed reusable marketing graphic templates for the team
• Set up monthly reporting that guided the next month's work

Marketing activities

• Content creation and repurposing
• Social media strategy
• Email campaigns
• Website maintenance and reporting

Results

• One podcast produced weeks of short-form content instead of one episode
• Website performance tracked monthly rather than reviewed once a year

Responsibilities

• Design and develop WordPress websites for multiple agency clients
• Run monthly website maintenance and security checks
• Set up and migrate CRMs for client operations

Major accomplishments

• Delivered client websites at agency volume across a five-year engagement
• Standardised maintenance and security routines so nothing was skipped

Marketing activities

• WordPress development
• Website maintenance and security
• CRM setup and migration
• Client handover documentation

Results

• Client sites stayed secure and updated on a schedule, not on request
• CRM migrations completed without losing client data or history

Responsibilities

• Manage digital security and infrastructure for learning and administration
• Set the technology vision and budget
• Oversee IT staff and technical operations

Major accomplishments

• Built a technology strategy that served both classrooms and administration
• Improved network efficiency while managing budget constraints

Marketing activities

• Infrastructure and security management
• Technology planning and budgeting
• Team leadership
• Systems integration

Results

• A dedicated IT team running stable operations for the whole college
• Technology used to support an innovative learning environment, not just keep the lights on

Responsibilities

• Provide technical and development support across a large client base
• Manage a portfolio of 300+ clients across four time zones
• Move from dev work into digital marketing delivery

Major accomplishments

• Completed a client training program and transitioned into digital marketing
• Managed communication and delivery for over 300 clients without dropping work

Marketing activities

• Development and technical support
• Digital marketing execution
• Client management
• Data organization and documentation

Results

• Learned exactly where marketing execution breaks down at volume
• Built the documentation habit that later became my delivery system

Responsibilities

• Build the course website for the founder's expertise
• Create and edit course content
• Support early-stage growth of the startup

Major accomplishments

• Launched a comprehensive course website for a specialist education startup
• Improved the learning experience through edited, structured content

Marketing activities

• Course website build
• Content creation and editing
• Lead generation

Results

• A credible course platform that could actually sell the founder's expertise

Responsibilities

• Support the founder with reporting for a government online community
• Manage the Facebook group community

Major accomplishments

• Produced comprehensive community reports for government stakeholders
• Kept an online community engaged and collaborating

Marketing activities

• Community management
• Reporting
• Administrative support

Results

• Community engagement tracked and reported instead of guessed at

Responsibilities

• Design and maintain a mobile-friendly website for the foundation
• Publish newsletters and blogs for donors
• Prepare and send donor email campaigns

Major accomplishments

• Launched a mobile-friendly site that improved donor engagement
• Established a regular newsletter and blog rhythm

Marketing activities

• Web administration
• Content publishing
• Email campaigns

Results

• Donors stayed informed and connected to the mission month to month

Responsibilities

• Teach web security and web development to BSIT students
• Guide students through building their first websites
• Develop lesson plans and attend teaching seminars

Major accomplishments

• Taught students to ship real websites, not just pass exams
• Built a full curriculum for web security and development courses

Marketing activities

• Teaching
• Curriculum development
• Mentoring

Results

• Explaining technical work to beginners made me better at explaining strategy to owners